Marketing CBP

Marketing and Sales

Program code

MSCBPM

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Program name
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Details
  • Course Duration: 4 days
  • Course Language: Arabic
  • Certification: Accredited Certificate from Technical and Vocational Training Center

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  • Understand consumer buying decision process
  • Clarify consumer behavior and its effect on purchases
  • Develop effective marketing plan
  • Analyze the product  and market assessment
  • Define your target market and the ability to segment any market
  • Define your pricing strategy
  • Build a successful distribution plan.
  • Build effective digital plan
  • Evaluate you plan and link it to the ROI

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This course is intended for:

  • Marketers, Top Managers, Senior Executives and Leaders.
  • Project Team Members and Business Analysts.

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  • Introduction to Marketing
  • Consumer Behavior
  • Developing a Marketing Plan
  • Introduction to Product and Market Assessment
  • Target Marketing and Segmentation
  • Brand Positioning
  • Marketing Strategy
  • Communication Goals
  • Product Planning
  • Pricing
  • Distribution
  • Technology in Marketing
  • Marketing Strategy Evaluation

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Program axes