Chartered Wealth Manager™ - CWM™
Who Should Attend?
- Private Bankers
- Wealth Managers
- Retail Branch Managers for Banks
- Corporate account managers for Family owned businesses
- Family Office professionals
- Brokerage and Market Analysts
- Investment advisor and financial planners
- Stock Market Professionals
- Portfolio and Asset Managers
- Financial Marketing Professionals
- Heads of Financial Accounts
- Financial Controllers
- Operation and Planning Managers
Course Overview:
While complex selling and relationship management skills are a key element of the program, this designation course also presents a framework for portfolio management and financial planning for key clients, along with an overview of investment products in the Middle East region and beyond.
By attending this course, the added benefits you will receive include:
·The ability to use the designation CWM™ on your business card and resume.
·2-years membership to the AAFM professional body.
·Access to the AAFM risk management network and body of information online.
·Experience of a leading finance expert from the American Academy ofFinancial Management
·Membership to the only professional body recognised by the AACSB, the world’s leading collection of business schools.
·Preferred access to education centres in USA, UK, Europe, Asia, Middle-East and Latin America
·Access to the AAFM international journal published Online.
·Gold Embossed CWM™ Certificate with your name
·and designation as a MAAFM (Member of the
·American Academy of Financial Management).
Full accreditation fees included in the course fees
Why This Particular Executive Programme?
Schedule: Registration and coffee will be at 08:30 on day one. All five days will commence at 09:00 and conclude at 15:00 followed by lunch. Refreshments will be served at appropriate intervals during the day.
Who is the American Academy of Financial Management™?
The American Academy of Financial Management ™ is the world’s fastest growing professional association with approximately 40,000 members in over 145 countries hosting and organizing certification training worldwide and offering exclusive board certification designations to candidates who meet the highest professional standards and assessment criteria.
The AAFM was chosen in 2006 by Dubai Financial Market (DFM) to conduct the seven week professional training component of the Kafa’at programme for graduates entering the brokerage and trading industry. AAFM also has alliances with the Kuwait Institute of Banking Studies, the Swiss Finance Institute, Dubai Institute of Human Resource Development, Dubai Quality Group, Knowledge Village and many more.
With liaison offices in Dubai, Hong Kong, Kuwait, Singapore, San Francisco, Monterey, New Orleans, Melbourne, Beijing, the Caribbean, India and Europe, AAFM is fast becoming the world’s leading professional association for financial practitioners. The AAFM Executive Designation Programmes also provide the assurance that the holder has met the suggested criteria for graduate credentials set out in the Ibanez US Supreme Court Decision and are recognized on both the NASD and US Department of Labor websites.
Chartered Wealth Manager – Executive Program
Designation Program – awards the “CWM™” post-nominal
Day One – What makes WM different?
a. Defining Premier Retail Banking, Wealth Management, and Private Banking – why they are different.
b. The relationship component – why it’s so important
c. The psychology of High Net Worth ‘investors’ – what’s important, what’s not
Breakout Exercise: Deep Dive: In teams of 3-4 people, each group will use the “deep dive brainstorm” technique to classify key customer segments and their needs within the local market
d. Compliance and AML requirements
KYC and FATF Recommendations
e. Overview of typical Product offerings
Day Two – Advanced Financial Planning
Advanced financial planning concepts.
Asset Allocation and Portfolio Management
· Determining investors' objectives
· Asset allocation
· Portfolio selection techniques
· Different types of funds
Role Play: Relationship Management-Explaining risk-adjusted returns
Breakout Exercise: Deep Dive: Teams will continue the “deep dive brainstorm” technique to determine product mix for customer segments
Day Three – Financial Marketing and advanced Communication tools
a. Advanced sales and marketing concepts.
Lead generation
New Client Acquisition
Handling Client Meetings
Customer Retention Strategies
b. Marketing banking products.
Changing Consumer Behavior
Developing new products and services for banks
Promotion and Communication
- Use of web, email, and new communication channels with your customers
c. Constructing your selling plans.
Breakout Session Presentation (1 hour): Investment Seminar presented to group (assessment criteria
Day Four – Advanced WM Products
a. Detailed product structures including:
Mutual Funds, Unit Trusts,
Exchange Funds, and others
Bonds and Sukuk instruments
Term life, Takaful, annuity and other life products.
Structured savings plans including: Funds, Equities and bonds.
Trusts & Family Office
Breakout Session Preparation (1 hour): The various groups will construct a 45-60 min investment seminar, product launch or marketing plan for the close of Day Five, broken up into key product areas of 10-15 minutes each.
Day Five – Sophisticated Portfolio Management
a. Introduction to Capital Market Structures
b. Managing wealth of High Net Worth clients.
c. Managing and constructing large-scale portfolios.
d. Managing inherited wealth.
Breakout Session Preparation (1 hour): Each group will present their part of the investment seminar or product launch. Each team will present for 10-15 mins on key products and why they are good products for GCC investors – they will target specific segments in the market.
Objective: Demonstrate ability to articulate product offerings in respect to local market and benefits to customers. Develops advanced communication skills in a group setting.
Exam: Final Examination and assessment
Examination is a 1 hour multiple-choice format
