Course Overview

The Strategic Planning course is one of the essential programs designed to develop participants’ skills in preparing, implementing, and monitoring strategic plans in line with the latest global management practices.

This course aims to enable participants to transition from operational thinking to comprehensive strategic thinking, enhance their ability to analyze the internal and external environment of the organization, and formulate effective strategic plans that ensure long-term goals are achieved and institutional competitiveness is strengthened.

Course Objectives

By the end of this course, participants will be able to:

• Understand modern concepts of strategic planning and its importance in achieving the organization’s vision.

• Analyze internal and external environments using advanced strategic analysis tools (SWOT, PESTEL, Porter’s Five Forces).

• Professionally develop organizational vision, mission, and core values.

• Formulate strategic objectives and key performance indicators (KPIs).

• Build strategic maps using the Balanced Scorecard (BSC) model.

• Manage the implementation, monitoring, and evaluation of strategies and measure their impact.

• Address challenges and environmental changes with a flexible, adaptive strategy.

• Align operational plans with strategic goals to achieve institutional integration.

Course Modules

1. Strategic Concepts and Foundations

• Introduction to strategic thinking and planning.

• Difference between operational and strategic planning.

• Components of the strategic process and roles of top management.

• Tools for internal and external environmental analysis.

• Practical Workshop: Advanced SWOT analysis for a case study.

2. Strategy Formulation and Development

• Defining the vision, mission, and core organizational values.

• Identifying critical strategic issues.

• Setting SMART strategic objectives and indicators.

• Stakeholder analysis and prioritization.

• Workshop: Developing objectives and linking them to performance indicators.

3. Strategy Design and Implementation

• Building strategic maps using the Balanced Scorecard (BSC) model.

• Aligning strategy with organizational structure and culture.

• Mechanisms for translating strategy into actionable plans.

• Managing change during strategy implementation.

• Case Study: Success and failure factors in implementing corporate strategies.

4. Monitoring, Evaluation, and Continuous Improvement

• Key Performance Indicators (KPIs) and Key Results Indicators (KRIs).

• Measuring performance and analyzing strategic deviations.

• Using dashboards for strategy monitoring.

• Continuous improvement methodologies and plan updates.

• Final Project: Developing a comprehensive strategic plan for a simulated organization.

Learning Outcomes for Participants

• Acquire practical skills in strategic thinking and analysis.

• Develop comprehensive and executable strategic plans.

• Enhance proficiency in using modern measurement and analysis tools.

• Strengthen leadership and planning capabilities in dynamic environments.

• Improve promotion prospects and participation in institutional decision-making.

Organizational Benefits

• Enhance the effectiveness of senior and middle management in strategic planning and execution.

• Improve institutional direction and overall organizational performance.

• Build a results-driven culture aligned with vision and mission.

• Achieve integration between operational plans and strategic goals.

• Strengthen the organization’s adaptability to market and environmental changes.

• Support sustainable growth and institutional excellence.

Target Audience

• General managers, department heads, and section managers.

• Team leaders and executive supervisors.

• Professionals in planning, institutional development, and quality management.

• Members of strategic planning teams in public and private organizations.

• Entrepreneurs and managers seeking to establish a successful strategic direction for their organizations.